Pas Normal Studios is the fastest-growing cycling apparel brand in the world, and they have chosen 4Seasoncollective to be their PR agency. 

What began as a region-specific brief has since developed into a global PR appointment, thanks to our trusted relationship with Pas Normal Studios. Pas Normal Studios had limited access to the cycling media and the figures within it, so our first job is to get their kit into the hands of influential editors and industry figures.

TACTICS

• Press events 

• Ambitious media seeding campaigns 

• Press campaigns composition, localization, distribution and outreach

• Press strategy 

• Event representation 

For 2024 we have an ambitious plan to deliver their entire PR and communications strategy. This will include sports marketing, product launches and brand activation campaigns.