Delivering full end to end production and visual assets to Vitus bikes for the launch of the ZX-1 Evo.

The Vitus ethos of providing high performance  bicycles intended for everyone, was the central  focus to the creative direction of the shoot.

Consultation with the client and a thorough  understanding of the brand drove the production  and influenced decisions about locations, models  and aesthetics that resulted in the creation of a collection of stills and video, responding to the initial challenge and setting the tone of the Vitus brand for the new year.