Argon 18 Krypton PRO Launch Assets
All Roads, All Day, All In. The philosophy behind the latest all road model from Argon 18 was the inspiration for a week of dodging the weather shooting in southern Spain. The team produced and shot a launch film, accompanying reels and stills on varying terrain in carefully selected locations.
Argon 18 This Is My Ride series
To accompany the launch of UK direct to consumer sales, 4Seasoncollective joined Argon 18’s UK athletes and ambassadors to find out what makes them tick. We joined them on their training sessions and got to know the people behind the achievements and learnt some surprising truths about the ‘glamorous’ lifestyle of professional athletes.
